How to Manage Inappropriate Social Media Behavior?

To ensure that your organization is not associated with any controversial, damaging, or discriminatory views, you must keep an eye on what employees are putting up on social media platforms. Today, the lines between personal lives and professional brands are becoming more blurred than ever.

In this article at Strategy+Business, Matt Palmquist explains a few common mistakes that employees commit on social media and why it is essential to create social media guidelines for employees.

Mistakes that Employees Commit on Social Media

Disputes with Fellow Employees

When employees take interpersonal disputes online, it demonstrates that your company is airing the dirty laundry. Further, this can sink into online bullying, that is a form of harassment.

Sharing Confidential Information

Many companies have confidentiality and non-disclosure agreements (NDA) that prohibit employees from sharing critical business information. Even commenting on social media referring to a client, such as “I work for them!” is also a violation. According to the policy, disclosure of any information – legal details, trade secrets, client information, or personal information regarding other employees – on social media is a clear breach of contract.

Complaining about the Job

Sharing opinions about the job publicly on social media will land employees in the problem. Employees must remember that no company is perfect, including its workers. Workers’ complaints about the managers or co-workers on social media will drag down the reputation of your company. Further, sharing complaints about work will set employees in a negative light.

Importance of Creating Social Media Guidelines

To establish a positive brand image and protect confidential information, human resource (HR) executives must take a measured approach to set social media guidelines for employees. These guidelines must encourage positive interaction and prevent posts that will disrupt the business. Further, remind your employees regularly that their actions online will have the capacity to affect the business and the employment relationship. As an employer, send out a message to your employees to think about both work and private life before they post.

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