Writing in pen and paper is a thing of the past in professional communications. Shortening words or skipping grammar altogether are slipping into formal communications as well. Though people do not include ‘Sir’ or ‘Ma’m’ in the emails, misspelled client names can raise questions about your professionalism. In this article at Inc.com, Steve Strauss shares 5 writing rules for professional communications.
Writing Rules for Professional Communications
Strauss includes a quote from a commercial—“People judge you by the words you use.” If you have noticed, we maintain client relationship majorly through written, professional communications. Emails, blogs, social posts, e-brochures, etc. are some of the formats you use to attract and retain customer base. Following are the writing rules you must follow to become a successful professional:
- Clear and Crisp: The intention of your writing emails is to get your ideas and thoughts across. So, be crisp and clear in your professional communications. Each sentence must clear an idea and be connected to the next. Keep the sentences short and emphasize or capitalize on places where you absolutely need the client’s attention.
- Being Professional: Even though you share a good rapport with the clients, they are not mind readers. So, maintain your hygiene in grammar and spellings in your professional communications. Do not include shortcuts or texting languages like ‘i’, ‘u’, etc. Please know the differences between:
- ‘its’ and ‘it’s’
- ‘you’re’ and ‘your’
- ‘they’re’, ‘there’, and ‘their’
- Grammar Check: Use the plugins and writing software available that help to point out the spellings you missed out.
- Check Again: The writing software checks for standard spellings, but you know the client’s name better. So, before sending off the mail with a typo, check once at least.
- Freelancer: If you are not well-versed in writing, hire a freelancer for your professional communications.
To view the original article in full, visit the following link: https://www.inc.com/steve-strauss/can-you-spot-what-is-wrong-with-this-headline.html?cid=search